How to write attractive flyers for your business .
How to Write Great Flyers
Flyers are a great mass marketing tool. They can reach wide audiences in a short space of time and are great for advertising events, offers or raising brand awareness. They are relatively cheap to produce in large quantities and, because of their size, are easy to carry and distribute. But they are part of the "throw mud at a wall and see how much sticks" marketing approach. There is absolutely nothing wrong with this, as even with low conversion rates of between 0.5% to 1.0%, they can be very cost-effective, but if you manage to produce a flyer that really grabs peoples interest and double or even triple this conversion rate, then you could be on to a real winner.
So what makes a great flyer? What separates flyers that are glanced at and thrown away from ones that catch the eye, engage the readers' interest and actually gets them thinking about what you have to offer? Here are the key elements that you must include to produce great flyers.
Keep it Simple
Flyers are glanced at, not read. You literally have a second to catch the readers' interest before they make the decision to either read it or throw it away. Use bright colours with a simple eye-catching design. Your aim is not to wow them with the brilliance of the graphics, but to draw them to your message, nothing more. Also limit what you say. The message should be delivered in short, clear, statements, not long paragraphs of descriptive text.
Really Work on the Headline
If the headline doesn't grab your reader, the chances are they won't bother with the rest of the content. In marketing speak this is the "Hook". It needs to be short and catchy, and offer something that gets the readers' attention. It should be as easy to say out loud as it is to read as this helps it stick in the readers' mind, and it should shout out your message loud and clear. This not the place for bland and wishy-washy statements like "Visit Our Shop", it should be a proud "The BEST Shop This Town Has Ever Seen!" It may seem cheesy and over the top but the reason top businesses use this approach is that it has been proven, time and again, to work.
Use Images - Sensibly
Images are a must, but don't overdo it. Relevant images or photos are an essential part of the page design and are great attention grabbers, but they mustn't overwhelm the message you're trying to get across. You want to motivate the readers to take action, not just give them something nice to look at.
Use A Good Font Size and Colour
The text needs to be as eye-catching as the images used. Small or lightly coloured text can be lost in busy design and your message will be missed. Make sure that while the font and colour of the text complement the overall design, they must really stand out. Make them large and bright enough for the reader to see clear headlines and content, to make sure they notice what it is you want them to know. Capitalise the key words you want your readers to remember LIKE THIS, but don't overdo it. The technique loses its effect if used too much.
Benefits, Not Features
People are utterly selfish. They want to know what's in it for them, and you need to write a flyer in those terms. If you own a furniture shop and you're promoting your latest sale, no one really cares that the shop started in 1962. They do care about the fact you can sell a top quality suit at a 30% discount and can have it delivered to them by Xmas so they can impress their relatives and enjoy watching the Queens speech in comfort and style. You need to tell them about the benefits you will bring to their lives, not just list the features of the particular product or service.
Break Up The Pages
Flyers are a "quick hit" sales piece. Few people will take the time to read them through like the page of a magazine. Break the page into boxes and sections so that as the reader glances around the flyer they are getting quick hits of information to interest and entice them. The overall message is then delivered in interesting bite sized chunks, which readers find much more captivating.
Have an Offer
You must have something to offer, whether it's a discount, free entry to an event or a free gift, and the offer needs to be a main feature of your page design. You need to motivate your readers to take action, and the best way to do this is make them feel you are giving them something for free. You have to appeal to the selfish nature of people if you want them to bring their business your way.
Finally, the flyer printing is the last stage, so before you give the go ahead make sure the flyer is carefully proof read, and by more than one person. Once the flyer printing and distribution are done you can't bring them back. If the phone number is wrong so people can't call, or the percentage discount for the offer is 55% instead of 35%, or the dates of the sale are a week out, you're stuck with the results.
Face Media is a national print and graphic design company that specialises in the design and production of flyers and flyer printing. Find out more at: http://www.facemediagroup.co.uk/?page=flyers
Article Source: http://EzineArticles.com/7387681
Flyers are a great mass marketing tool. They can reach wide audiences in a short space of time and are great for advertising events, offers or raising brand awareness. They are relatively cheap to produce in large quantities and, because of their size, are easy to carry and distribute. But they are part of the "throw mud at a wall and see how much sticks" marketing approach. There is absolutely nothing wrong with this, as even with low conversion rates of between 0.5% to 1.0%, they can be very cost-effective, but if you manage to produce a flyer that really grabs peoples interest and double or even triple this conversion rate, then you could be on to a real winner.
So what makes a great flyer? What separates flyers that are glanced at and thrown away from ones that catch the eye, engage the readers' interest and actually gets them thinking about what you have to offer? Here are the key elements that you must include to produce great flyers.
Keep it Simple
Flyers are glanced at, not read. You literally have a second to catch the readers' interest before they make the decision to either read it or throw it away. Use bright colours with a simple eye-catching design. Your aim is not to wow them with the brilliance of the graphics, but to draw them to your message, nothing more. Also limit what you say. The message should be delivered in short, clear, statements, not long paragraphs of descriptive text.
Really Work on the Headline
If the headline doesn't grab your reader, the chances are they won't bother with the rest of the content. In marketing speak this is the "Hook". It needs to be short and catchy, and offer something that gets the readers' attention. It should be as easy to say out loud as it is to read as this helps it stick in the readers' mind, and it should shout out your message loud and clear. This not the place for bland and wishy-washy statements like "Visit Our Shop", it should be a proud "The BEST Shop This Town Has Ever Seen!" It may seem cheesy and over the top but the reason top businesses use this approach is that it has been proven, time and again, to work.
Use Images - Sensibly
Images are a must, but don't overdo it. Relevant images or photos are an essential part of the page design and are great attention grabbers, but they mustn't overwhelm the message you're trying to get across. You want to motivate the readers to take action, not just give them something nice to look at.
Use A Good Font Size and Colour
The text needs to be as eye-catching as the images used. Small or lightly coloured text can be lost in busy design and your message will be missed. Make sure that while the font and colour of the text complement the overall design, they must really stand out. Make them large and bright enough for the reader to see clear headlines and content, to make sure they notice what it is you want them to know. Capitalise the key words you want your readers to remember LIKE THIS, but don't overdo it. The technique loses its effect if used too much.
Benefits, Not Features
People are utterly selfish. They want to know what's in it for them, and you need to write a flyer in those terms. If you own a furniture shop and you're promoting your latest sale, no one really cares that the shop started in 1962. They do care about the fact you can sell a top quality suit at a 30% discount and can have it delivered to them by Xmas so they can impress their relatives and enjoy watching the Queens speech in comfort and style. You need to tell them about the benefits you will bring to their lives, not just list the features of the particular product or service.
Break Up The Pages
Flyers are a "quick hit" sales piece. Few people will take the time to read them through like the page of a magazine. Break the page into boxes and sections so that as the reader glances around the flyer they are getting quick hits of information to interest and entice them. The overall message is then delivered in interesting bite sized chunks, which readers find much more captivating.
Have an Offer
You must have something to offer, whether it's a discount, free entry to an event or a free gift, and the offer needs to be a main feature of your page design. You need to motivate your readers to take action, and the best way to do this is make them feel you are giving them something for free. You have to appeal to the selfish nature of people if you want them to bring their business your way.
Finally, the flyer printing is the last stage, so before you give the go ahead make sure the flyer is carefully proof read, and by more than one person. Once the flyer printing and distribution are done you can't bring them back. If the phone number is wrong so people can't call, or the percentage discount for the offer is 55% instead of 35%, or the dates of the sale are a week out, you're stuck with the results.
Face Media is a national print and graphic design company that specialises in the design and production of flyers and flyer printing. Find out more at: http://www.facemediagroup.co.uk/?page=flyers
Article Source: http://EzineArticles.com/7387681
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